Can Mock-Up | Overview
Can Mock-Up | Overview

Brewing Identity, One Can at a Time

Mello is a three-part project created for my Vectors class, where we integrate both Adobe Illustrator and Photoshop to develop a comprehensive final project. This project focuses on branding and mockups, combining vector-based design with digital imaging techniques. Through Mello, I explored visual identity development, utilizing both software tools to craft a cohesive brand aesthetic and present it through polished mockups.

Role

Graphic Designer

Duration

Oct. — Nov. 2024

1 Month

Project Type

Branding Assignment

Tools

InDesign, Illustrator

Design Approach

For this poster, I aimed to take an experimental approach with the fonts and layout, drawing inspiration from Michelangelo’s extraordinary work. To make the design stand out, I adjusted the tracking to create more space between words, giving it an edgy, minimalistic, and almost futuristic feel. This ironic contrast—pairing a modern design approach with a historical concept—symbolizes the timelessness of Michelangelo’s art. To ensure the focus remained on the statue, I opted for a dotted halftone effect instead of a traditional photo. This choice complemented the black-and-white design, emphasizing the statue’s details while tying together the overall concept cohesively.